Role and objectives:
- Manage the IDCsalud brand and corporate communications.
- Establish a single voice for internal and external communication in all IDCsalud health centers in Spain through the use of integrated messaging.
- Help build the company's strategic vision.
- Broadcast and implement the company's values and philosophy.
- Define a communication strategy to increase brand recognition and positioning, solidifying the company as a leader in health-care management in Spain and throughout Europe.
- Define target groups.
- Select optimal channels and tools for communication.
- Develop a customized differentiated-marketing strategy on a hospital-by-hospital basis.
- Support the CEO and corporate management team.
- Patients and their families
- Our staff
- Industry professionals
- Potential beneficiaries
- Corporate Director of Marketing and Patient Relations
- Marketing Director
- Marketing staff
- Department director
- 2 staff members
IDCsalud central offices, Fundación Jiménez Díaz, Hospital General de Cataluña