Role and objectives:

  • Manage the IDCsalud brand and corporate communications.
  • Establish a single voice for internal and external communication in all IDCsalud health centers in Spain through the use of integrated messaging.
  • Help build the company's strategic vision.
  • Broadcast and implement the company's values and philosophy.
  • Define a communication strategy to increase brand recognition and positioning, solidifying the company as a leader in health-care management in Spain and throughout Europe.
  • Define target groups.
  • Select optimal channels and tools for communication.
  • Develop a customized differentiated-marketing strategy on a hospital-by-hospital basis.
  • Support the CEO and corporate management team.

Target groups:

  • Patients and their families
  • Our staff
  • Industry professionals
  • Potential beneficiaries


  • Corporate Director of Marketing and Patient Relations
  • Marketing Director
  • Marketing staff


  • Department director
  • 2 staff members


IDCsalud central offices, Fundación Jiménez Díaz, Hospital General de Cataluña